Certificate in E-Commerce Operations

Overview

This program equips students with practical skills and knowledge to manage and optimize e-commerce platforms. It begins with an introduction to e-commerce business models and the fundamentals of setting up and managing online stores. Courses cover digital marketing strategies, including SEO, social media advertising, and email campaigns, to drive traffic and increase conversions. Students learn about payment gateways, logistics, and inventory management systems essential for smooth operations. The curriculum emphasizes customer experience, exploring tools to enhance user interfaces and streamline purchase processes, and concludes with data analytics for tracking sales performance and making informed business decisions.

Professional opportunities:

Graduates of the Certificate in E-Commerce Operations are prepared for roles in managing and growing online businesses. Career opportunities include:

  • E-Commerce Manager: Oversee online store operations, marketing strategies, and customer engagement.
  • Digital Marketing Specialist: Drive traffic and sales through online advertising, SEO, and email marketing.
  • Inventory and Logistics Coordinator: Manage stock levels, shipping, and supply chain processes for e-commerce platforms.
  • Customer Experience Specialist: Optimize user interfaces and improve customer satisfaction.
  • Sales Performance Analyst: Use data analytics tools to monitor sales trends and identify growth opportunities.
  • Freelance E-Commerce Consultant: Provide tailored solutions for businesses looking to enhance their online presence.

This certificate equips professionals with the skills needed to thrive in the fast-growing e-commerce sector, combining marketing, operations, and technology expertise for success in online business management.

The program curriculum consists of 8 courses (24 credits) and is designed to be completed in 1 year as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

Total Courses Total Credits

8                                                                                                                                                

24