Bachelor of Arts in Tourism and Travel Management

Overview

This program provides students with the knowledge and skills to manage and promote tourism and travel services while fostering sustainable and culturally sensitive practices. The curriculum begins with foundational courses in tourism principles, destination management, and travel industry operations. Students explore topics such as cultural tourism, international travel regulations, and the economics of tourism. Advanced modules cover marketing strategies, digital tools for tourism promotion, and sustainable tourism practices. Practical components include itinerary planning, customer relationship management, and analyzing travel trends. The program culminates in a capstone project, where students design and present a comprehensive tourism or travel business plan.

Professional opportunities:

Graduates of the Bachelor of Arts in Tourism and Travel Management are equipped for roles in the tourism and travel industries. Career opportunities include:

  • Tourism Manager: Develop and oversee tourism initiatives and destination marketing strategies.
  • Travel Consultant: Design and coordinate personalized travel experiences for individuals and groups.
  • Tour Operations Manager: Manage tour packages, logistics, and customer satisfaction.
  • Destination Marketing Specialist: Promote destinations through digital and traditional marketing campaigns.
  • Event and Conference Planner: Organize tourism-related events, conventions, and exhibitions.
  • Sustainability Advisor in Tourism: Advocate for and implement sustainable practices in the tourism industry.
  • Cultural Tour Guide: Lead and educate tourists on cultural, historical, and natural attractions.

This program equips students with the expertise to thrive in the dynamic tourism and travel industries, fostering innovation and sustainability in global tourism operations.

The program curriculum consists of 32 courses (124 credits) and is designed to be completed in 4 years as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

2

3

4

Total Courses Total Credits

32                                                                                                                                                

128 Credits