Bachelor of Science in Global Marketing and Competitive Strategies

Overview

This program equips students with the knowledge and skills to navigate the complexities of global markets and develop innovative strategies to achieve competitive advantage. The curriculum covers core topics such as international marketing, consumer behavior, brand management, and strategic planning. Students learn to analyze global market trends, understand cultural and economic influences on consumer behavior, and create marketing campaigns tailored to diverse audiences. Advanced modules explore digital marketing, global supply chain strategies, and data-driven decision-making. The program culminates in a capstone project where students design and present a comprehensive global marketing strategy for a real or hypothetical business.

Professional opportunities:

Graduates of the Bachelor of Science in Global Marketing and Competitive Strategies are well-prepared for roles in marketing, business strategy, and global commerce. Career opportunities include:

  • Global Marketing Manager: Develop and implement marketing campaigns for international markets.
  • Brand Strategist: Build and manage brand identities to resonate with diverse audiences.
  • Market Research Analyst: Analyze global market trends and consumer behaviors to inform business decisions.
  • Digital Marketing Specialist: Design and execute online marketing strategies to engage global consumers.
  • Business Development Manager: Identify opportunities and drive growth in international markets.
  • Supply Chain Strategist: Optimize global supply chains to enhance efficiency and profitability.
  • Consultant in Competitive Strategies: Advise businesses on positioning and gaining a competitive edge in the global marketplace.

This program prepares students to thrive in dynamic and competitive environments, equipping them with the strategic and analytical tools needed for success in global marketing and business.

The program curriculum consists of 32 courses (124 credits) and is designed to be completed in 4 years as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

2

3

4

Total Courses Total Credits

32                                                                                                                                                

128 Credits