Bachelor of Science in E-Commerce and Digital Business

Overview

This program provides a comprehensive education in managing and scaling online businesses. Students begin with foundational courses in e-commerce business models and digital marketing strategies, including SEO, social media advertising, and email automation. The curriculum emphasizes website and platform management, teaching students to operate systems like Shopify and WooCommerce while optimizing user experience (UX) and interface design. Courses in data analytics and decision-making focus on interpreting sales metrics and leveraging customer relationship management (CRM) tools. Logistics and operations modules cover inventory management, payment gateways, and fulfillment solutions, while emerging technologies like AI, blockchain, and augmented reality (AR) are explored for innovative e-commerce applications. The program concludes with a capstone project where students design and implement a functional e-commerce platform.

Professional opportunities:

Graduates of the Bachelor of Science in E-Commerce and Digital Business are prepared for diverse roles in the digital economy, including:

  • E-Commerce Manager: Manage and scale online business operations and digital storefronts.
  • Digital Marketing Specialist: Drive traffic and conversions through online marketing campaigns.
  • UX Designer: Enhance website interfaces to improve customer engagement and experience.
  • Product Manager: Oversee the lifecycle of digital products from concept to launch.
  • Data Analyst: Interpret performance metrics to optimize sales and customer strategies.
  • Supply Chain Specialist: Streamline inventory and delivery processes for e-commerce platforms.
  • Entrepreneur: Start and grow your own e-commerce or digital business venture.
  • Consultant: Provide strategic advice for businesses undergoing digital transformation.

This degree equips students with the technical and strategic expertise needed to succeed in the rapidly evolving world of e-commerce and digital business.

The program curriculum consists of 32 courses (124 credits) and is designed to be completed in 4 years as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

2

3

4

Total Courses Total Credits

32                                                                                                                                                

128 Credits