Bachelor of Arts in Business Administration

Overview

This program blends practical business management skills with a deeper understanding of the cultural, social, and human aspects of business. The curriculum covers essential topics such as organizational management, strategic marketing, corporate finance, and entrepreneurship, while integrating perspectives on ethics, communication, and intercultural relations. Students develop leadership, critical thinking, and project management skills, alongside exploring the societal impact of business and global trends such as sustainability and digital transformation. The program culminates in a capstone project where students design a business strategy or address a real-world business problem within a cultural or social context.

Professional opportunities:

Graduates of the Bachelor of Arts in Business Administration are well-prepared for roles that require a blend of business expertise and an understanding of cultural and social dimensions. Career opportunities include:

  • Organizational Manager: Oversee projects and operations with a focus on human and cultural dynamics.
  • Cultural Marketing Specialist: Develop marketing strategies that integrate cultural and social sensitivities.
  • Sustainability Consultant: Advise businesses on ethical and sustainable practices.
  • Social Entrepreneur: Create and manage businesses focused on social or cultural impact.
  • Business Strategy Analyst: Evaluate business environments and provide strategic recommendations.
  • Leadership and Management Trainer: Train teams on effective leadership and management practices in diverse settings.
  • International Project Coordinator: Work on transnational initiatives requiring expertise in business and cultural diversity.

This program equips students to excel in complex environments and play a key role in organizations that value both business performance and sociocultural impact.

 
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The program curriculum consists of 32 courses (124 credits) and is designed to be completed in 4 years as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

2

3

4

Total Courses Total Credits

32                                                                                                                                                

128 Credits