Bachelor of Arts in Communication Studies

Overview

This program explores the theories, practices, and tools essential for effective communication in various personal, professional, and societal contexts. The curriculum begins with foundational courses in communication theory, interpersonal communication, and public speaking. Students examine topics such as media studies, organizational communication, and digital communication strategies. Advanced modules focus on areas like crisis communication, persuasion, cultural communication, and media ethics. Practical components include creating campaigns, analyzing case studies, and applying communication tools for specific industries. The program culminates in a capstone project where students design and present a comprehensive communication strategy for a real-world scenario.

Professional opportunities:

Graduates of the Bachelor of Arts in Communication Studies are prepared for careers in media, public relations, organizational communication, and more. Career opportunities include:

  • Public Relations Specialist: Develop and manage communication strategies to build and maintain a positive public image.
  • Media Analyst: Evaluate and interpret media trends and their impact on audiences.
  • Corporate Communication Manager: Oversee internal and external messaging for businesses or organizations.
  • Content Creator: Design and produce engaging multimedia content for digital platforms.
  • Social Media Strategist: Manage and optimize communication strategies for social media channels.
  • Human Resources Communication Specialist: Facilitate employee engagement and internal communication initiatives.
  • Crisis Communication Advisor: Craft and implement strategies to manage organizational crises.

This program equips students with the skills to communicate effectively, analyze messages critically, and engage audiences across various platforms and industries.

Le programme d'études comprend 32 cours (124 crédits) et est conçu pour être complété en 4 ans en tant qu'étudiant à temps plein. Cependant, l'université offre aux étudiants la flexibilité de progresser à leur propre rythme.

La séquence de cours recommandée par l'université

1

2

3

4

Total Courses Total Credits

32                                                                                                                                                

128 Credits