Bachelor of Science in Behavioral Economics

Overview

This program combines economics and psychology to explore how individuals make decisions and how those decisions influence markets and policies. Students study foundational economic principles alongside behavioral theories, focusing on cognitive biases, decision-making processes, and social influences. The curriculum includes data analysis, experimental design, and predictive modeling to understand and forecast behavior in economic contexts. Advanced courses cover behavioral finance, nudging and policy design, and the application of behavioral insights in marketing and organizational strategy. Students gain practical skills through case studies, simulations, and a capstone project addressing a real-world behavioral economic issue.

Professional opportunities:

Graduates of the Bachelor of Science in Behavioral Economics are equipped for roles that bridge economics, psychology, and data analysis. Career opportunities include:

  • Behavioral Economist: Apply behavioral insights to improve policy outcomes and economic strategies.
  • Behavioral Finance Specialist: Analyze investor behavior to optimize financial products and services.
  • Market Research Analyst: Study consumer behavior to design effective marketing strategies.
  • Policy Advisor: Use behavioral theories to design and implement public policies.
  • UX Researcher: Optimize user experiences by understanding decision-making and behavior.
  • Data Analyst: Analyze behavioral data to forecast trends and inform decisions.
  • Organizational Consultant: Improve workplace efficiency and decision-making through behavioral strategies.
  • Academic Researcher: Conduct studies on behavioral economics to advance the field.

This program equips students with interdisciplinary skills to solve complex challenges in public policy, business, and organizational contexts, preparing them for leadership roles in the evolving global economy.

The program curriculum consists of 32 courses (124 credits) and is designed to be completed in 4 years as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

2

3

4

Total Courses Total Credits

32                                                                                                                                                

128 Credits