Certificate in Strategic Communication

Overview

This program equips students with the skills to develop and execute effective communication strategies for organizations and brands. The curriculum begins with foundational courses in communication theory, audience analysis, and messaging frameworks. Students explore topics such as brand storytelling, crisis communication, and media relations. Practical modules cover crafting press releases, designing communication campaigns, and leveraging digital platforms for outreach. Advanced topics include social media management, data-driven communication strategies, and ethical considerations in messaging. The program culminates in a capstone project where students create and present a comprehensive strategic communication plan tailored to a real-world scenario.

Professional opportunities:

Graduates of the Certificate in Strategic Communication are prepared for roles in public relations, corporate communication, and media strategy. Career opportunities include:

  • Public Relations Specialist: Develop and manage communication initiatives to enhance brand reputation.
  • Corporate Communications Manager: Oversee internal and external messaging for organizations.
  • Social Media Strategist: Design and execute campaigns to engage audiences across digital platforms.
  • Crisis Communication Advisor: Craft and implement strategies to manage organizational crises effectively.
  • Content Marketing Specialist: Create compelling content to support branding and promotional efforts.
  • Media Relations Coordinator: Build and maintain relationships with journalists and media outlets.

This certificate equips professionals with the tools to design impactful communication strategies, ensuring clarity, engagement, and trust in organizational messaging.

The program curriculum consists of 8 courses (24 credits) and is designed to be completed in 1 year as a full-time student. However, the University provides students with the flexibility to progress at their own pace.

The recommended course sequence from the University

1

Total Courses Total Credits

8                                                                                                                                                

24